A bit about me

I’m Russ. I’ve built and marketed several products over the years. Marketing has often felt like the biggest part of the work, and I’ve struggled to know whether I was making the right choices.

I’m working on this problem, but I don’t yet know what a useful solution looks like. The best way to find out is to talk to people who face it. That’s why I started these interviews.

What I want to learn

How business owners and marketers plan their marketing, how they know what’s working, and how they decide where to put their effort. I’m especially interested in what’s hard, what they’ve tried, and what they’d like help with.

What I do with what I learn

I write a short feature from each interview and share it with you for approval before publishing. What I learn across conversations helps me decide whether a solution is worth building and what it should do. If I build something, I’ll share that here.

Background

I’ve worked in software for over two decades, and my current focus is evaluating AI systems. I also build and market my own products.

What I promise

The interview isn’t a pitch. It’s only a conversation about what you do and how you do it. I’ll only publish a feature with your approval. If you decide not to share a feature, I won’t publish anything from the interview.

Get in touch

Email [email protected], or book a conversation.