How business owners and marketers decide where to focus their marketing

I’m interviewing people who run marketing for small and medium-sized businesses. I ask how they plan, how they know what’s working, and how they decide where to spend their time and money. Each conversation becomes a short feature that you approve before it’s published.

Book a conversation Or send me a message

What we’ll talk about

How you plan your marketing.
How you track what’s working.
How you decide where to spend time and money.

What you get

An anonymized report on what other businesses like yours are doing, once the study is complete.
A short written feature about you and your business, which you approve before it’s published.
A link to your website and your logo on this page, if you’d like.
A short note about your company, if you’d like.

What I ask of you

Set aside about 20 minutes for a conversation in whatever format feels comfortable. No preparation needed. We’ll chat about a few recent examples from your experience and what you’ve learned along the way.

Why I’m doing this

I’ve spent years marketing my own products and never felt sure I was choosing well. I’m working on this problem, and talking to the people who face it is the best way to understand it.

More about me

How it works

You book a time or send me a short message.
We talk for about 20 minutes.
If you’d like the feature published, I send you a written draft.
You can change or remove anything.
When you’re happy with it, I publish it.

Share how you make marketing decisions

About 20 minutes. No preparation needed.

Book a conversation

Not ready to talk? Leave your email and I’ll send new posts and the findings when they’re ready.